Immortal Craft / Case study
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Case study / Immortal CraftLas Vegas / 2026
Live client website / Design + development

The craft was already there.The website had to catch up.

Immortal Craft already had the barbers, the reputation, and a way to book. I worked with the owners to turn the redesign into their live website, making the path to the right chair obvious.

Live on the client’s domain.A clearer way to choose and book.
RoleDesign, development, and UX writingScopeEight barber profiles, service pricing, reviews, galleries, bookingStackNext.js, TypeScript, SQUIRE booking, Vercel
The final Immortal Craft website hero showing the barber loungeAfter / final hero experience
01 / DiagnoseBefore touching the surface

The information existed.
The journey did not.

The old website could tell you about the shop. It did not help a visitor move confidently from first impression to the right barber.

Original Immortal Craft website hero before the redesign
Before / original homepage

Barber discovery sat too far from the decision.

The visitor had to hunt for the person behind the service.

Proof was present, but scattered.

Work, reviews, services, place, and booking did not strengthen one another.

Booking existed without a designed route to it.

The site had actions. What it lacked was sequence.

02 / The new route

From pages
to a path.

The new architecture follows the decision a real client is trying to make.

  1. 01Arrive
  2. 02Meet
  3. 03Compare
  4. 04Trust
  5. 05Book
03 / What changedThree changes, one clearer journey

Three changes made the journey easier.

01

Put the barber at the center.

The people behind the chairs became part of the first decision. Visitors can meet the barbers, see the work, and move toward booking without hunting through the site.

02

Let the work prove the promise.

Reviews, photography, services, and the lounge now sit where they can build confidence before a visitor chooses a barber.

03

Make every section lead somewhere.

The page now moves with purpose: identity, barbers, proof, place, then booking. Each section prepares the next choice.

04 / TransformationSame business / different order of attention

Rebuild the path,
not just the surface.

Before
Original Immortal Craft contact and team presentation before the redesign
Contact-heavy presentation. Discovery, proof, and action were separated.
After
Final homepage hero. The brand, barber path, and primary action now arrive together.
The redesign did not need more decoration.It needed a clearer order of decisions.
05 / ResultA clearer route / from first look to booking
05

The shop now reads like the experience it sells.

The finished website is live on Immortal Craft’s own domain. I delivered the design, Next.js implementation, and UX writing, with eight individual barber profiles, service prices and durations, reviews, and curated photo and video galleries. Booking links take clients to SQUIRE.

What changed
  • Eight barber profiles with individual booking links
  • Service prices, durations, reviews, and work in one journey
  • Responsive layouts for mobile, tablet, and desktop
  • Production deployment, custom domain, and search metadata

Explore the finished client website.

Visit the live websiteClient websiteExplore the barber profilesEight individual profilesReturn to selected workPortfolio